As Congress is examining big tech, Apple's privacy efforts may help win regulators over. There's also a regulatory angle here too. Why it matters? Cook may argue that Apple's sign-in effort isn't about first party data, but it's clear that the company sees privacy as a way to differentiate itself from Google and Facebook. And I actually think it's a very reasonable request for people to make. We're moving privacy protections forward. And the user wants the ability to go across numerous properties on the web without being under surveillance. You know, we're not really taking a shot at anybody. In an exclusive interview with CBS News' Norah O'Donnell, Apple CEO Tim Cook said that his company wasn't trying to take on Google and Facebook for first-party data, but moving privacy protections forward. What's interesting is that Apple is taking on Google and Facebook, two companies that often serve as sign-in vehicles for Web sites and apps.Ĭlearly, Apple is pitching itself as the privacy-centric technology giant. Sign in with Apple and the privacy mantraĪpple outlined Sign in with Apple with a feature that adds privacy, enables random email addresses and gives customers more control over how data is shared. Why it matters? Apple has added a series of performance improvements as well as Memoji new features (naturally), but the privacy controls are the biggest item. Siri gets neural text to speech with better cadence and more complex sentences.HomePod can recognize voices and offer a personalized response.AirPods will also get audio sharing via a simple tap. AirPods will enable Siri to read incoming messages to you and allow you to respond via Announce Messages.WatchOS 6Ĭook said Apple is "taking another leap forward with the Apple Watch" and moves to make the device more independent from the iPhone are a big deal. The move to make it easier for iPad developers to bolster Mac apps is big. The bridge is being built in a way that won't freak out developers or customers. MacOS Catalina lays the foundation between the Mac and iPad OS. Why it matters? Mac Pro can address the workstation market, creative pros and maybe even the server market to some degree. Developers will get tools that allow them to check off features that will automatically appear in the Mac app. Project Catalyst, a tool that allows iPad developers to easily create Mac apps. Apps in the latest MacOS have also been updated.Activation Lock will prevent a lost or stolen MacBook from starting up.A secure Bluetooth beacon that's encrypted and anonymous enables Find My. The feature is a nice bridge to iOS and can be handy. Find My is a feature that can locate Apple devices even when they're offline. The system works across apps and Apple Pencil.
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